Digital transformation is as much about the journey as the destination. It’s about new ways of working, not just adopting technology. It’s about tuning strategy, processes, organization AND technology in order to give customers the best possible experience.
To start with the “digital” – with the technology – limits your thinking and your options. Customer experience and business efficiency are the North Stars of digital transformation, and all the parts need to align.
Ready About‘s president, Mark Berns, is a digital innovator with expertise in strategy, technology, operations, organizational effectiveness and change. An experienced Chief Information Officer and consultant, Mark has delivered practical solutions for companies from startups to the Fortune 100. He brings to each new challenge the firm belief that success comes from engaging stakeholders to discover what things can look like when they’re going right – and then to make it happen.
Berns has the experience and expertise to help clarify business goals, develop strategy, choose technology, and engage your team in the needed change. He can keep your transformation on course.
The most significant factor in the success of any transformation is a clear strategy. Whether it’s an organization design, a product launch, or a tech implementation, if it doesn’t have a clear “why” and buy-in from stakeholders, the “what” and “how” aren’t likely to lead to success.
Learn more about Ready About’s approach to strategy development.
Successful change also requires the right organizational culture, structures, and processes, aligned with the strategy.
Virtual work forces require different leadership than in-person teams, as well as new ways to share information and to monitor and reward effort. The traditional hierarchy may not work in today’s world.
Ready About can develop a clear picture of your current organization and engage stakeholders to map out any needed change.
Picking the right technology can be overwhelming, especially in today’s increasingly digital and cloud-based environment. It’s easy to be dazzled by vendors’ claims that their latest product or platform will solve every need.
By thoroughly understanding your strategy and your “organizational operating system,” Ready About can help cut through the buzzwords to find the right tech products and services.