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Running a business in today’s complex, connected business world is a lot like racing a sailboat. Just as a successful skipper needs to be attuned to the shifting winds and currents, and to the capabilities of his crew, corporate leaders need to anticipate and react to constant change to seize new opportunities to compete. They both also need to communicate clearly, whether it’s about progress, a misstep, new situations to deal with, or a change in direction.

It takes experience to read those shifts in the environment, to know when to change course and when to await the next shift, the one that’s going to stick. Likewise, in a company it’s not just getting things done but getting the right things done, whether it’s a new strategic direction, an acquisition, a new product or a new process.

Ready About LLC is a business consultancy led by Mark Berns, a former senior executive with more than 20 years’ experience in startup and mature companies. Ready About offers broad expertise in business, technology, product development, operations and change management. We blend strategic and analytical thinking with practical action-planning and execution, collaborating to deliver business solutions.

Ready About can help.

Digital Product DevelopmentDigital Product Development: With our extensive digital business and technology experience, Ready About can get up to speed quickly on your needs and work with your teams and customers to gather requirements, establish priorities and metrics, and ensure effective and timely implementation.

Technology Selection & ChangeTechnology Strategy & Change: Berns, a former CTO, can help you get the most out of technology investments by making sure they meet your strategic business needs. Ready About can develop clear needs assessment and strategy, engage stakeholders in planning, and lead the implementation.

Strategy ImplementationStrategy Implementation: Ready About can help you chart a course to success by guiding your teams as they execute projects with clear goals, communication and deliverables. We can assess how well your teams are working and communicating, and help build leadership and effectiveness.

Mergers & AcquisitionsMergers & Acquisitions: Berns has handled 100 acquisitions, and understands the challenges of both acquirer and acquired. He can help you steer clear of the problems that cause many acquisitions to fail, and can lead planning, due diligence and integration.

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Ready About LLC ® 2018