Running a business in today’s complex, connected business world is a lot like racing a sailboat. Just as a successful skipper needs to be attuned to the shifting winds and currents, and to the capabilities of his crew, corporate leaders need to anticipate and react to constant change to seize new opportunities to compete. They both also need to communicate clearly, whether it’s about progress, a misstep, new situations to deal with, or a change in direction.
It takes experience to read those shifts in the environment, to know when to change course and when to await the next shift, the one that’s going to stick. Likewise, in a company it’s not just getting things done but getting the right things done, whether it’s a new strategic direction, an acquisition, a new product or a new process.
Ready About LLC is a business consultancy led by Mark Berns, a former senior executive with more than 20 years’ experience in startup and mature companies. Ready About offers broad expertise in business, technology, product development, operations and change management. We blend strategic and analytical thinking with practical action-planning and execution, collaborating to deliver business solutions.
Ready About can help.